Food Business Articles

“We’re working to get results, specifically with regard to reducing energy 
intensity in food production. Sure, the process is fascinating and rewarding, 
but at the end of the day it’s the result that we are always working toward.”

Food Business

Having been the CEO of a fourth-generation international food-processing company, Jim Root is able to look at any food business and see a way to apply new ideas and efficient strategies. Jim has had direct practical experience at every level of food production, from the factory floor to international trade meetings. By looking at the bigger picture of food processing with regard to agriculture, sustainability and conservation, he is able to develop unique solutions to complex problems. In every analysis of a food company, Jim looks at the business with an eye toward innovation.

Areas of expertise:

  • Innovation in technology, energy intensity and organic processing
  • Developing ideas for product improvement, supply-chain efficacy and team development
  • Navigating government bureaucracy at the local, state and federal levels
  • Advancing marketing and business development on both the national and international levels
NWFPA Visioning Roadmap
On this video Jim Root speaks about the road map created during the Energy Vision Workshop of the Northwest Food Processors Association.

Klamath Basin Rangeland Trust
KBRT endeavors to restore and conserve the quality and the quantity of water in Oregon’s Wood River Valley and upper Klamath Basin.
National Fish and Wildlife Foundation
Jim Root currently serves on the Board of Directors of the National Fish and Wildlife Foundation.